This guide will show you which color palettes are trending so you can find the colors that best fit your website’s brand and those that match how you want your customers to feel. Whether you have a new site that you’re designing from scratch or an old website that needs a facelift, you’ve come to the right place. How can you determine which website colors are the best for your brand?
That’s why sticking to a color palette is so important to the success of your site, and ultimately your business.īut there are more than 10 million colors to choose from. In most cases, just two or three colors were perceived as appealing. They determined that most people prefer combinations of simple colors. The University of Toronto conducted an interesting study on colors and how they are perceived by individuals. According to HubSpot, nearly half of people rank the design of a website as the number one factor in determining the credibility of a company. Choosing the right colors impacts how your readers perceive your website and brand.ĭo it well and it can enhance your content’s readability, increase comprehension, and improve learning.Ĭolors are one of the most important elements that add credibility to your website. In fact, research shows that people judge products within 90 seconds of exposure - and 90% of that judgment is based on color alone. They invoke specific feelings and can be a powerful way to motivate the choices your visitors make.
Well, the color choices on your website have a bigger impact on visitors than you might realize. They think, “How important could my website’s colors really be?” So many site owners put little to no thought into picking their website color palette, let alone a trending color scheme. You have to create the layout, set up the site architecture, place calls to action (CTAs), and pick your domain name, just to name a few things.īut all too often a website’s color scheme is an afterthought. There’s a lot to take into consideration when you’re designing a website. Compare The Best Invoice Factoring Companies.
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